HR in recent years has turned to new means in order to resolve issues which traditional methods and systems of the past decade have not had the ability to suffice. With the revolution of Artificial Intelligence and Machine Learning, HR has transformed with the usage of these new technologies to make things such as recruitment and retention more accurate and fitting for the individual.
Gamification uses the mechanics of a game, most often not in a digital format, and applying it to complex, non-game, HR problems. The use of Gamification in talent acquisition and management has grown to become increasingly popular today. The usage of games is meant to increase user engagement and motivate resolutions to problems . Statistically the majority of employees are actively disengaged (32%) with less than 10% who are actually engaged. The nature of games provides an addictive stimuli that creates and reinforces communication channels that can ultimately be used to encourage further employee engagement. Large corporations have already begun to turn to this new technique and implement programs that focus on building interpersonal communication and strong workplace relationships.
Gamification resolves problems and improves employee skills by implementing behavior-motivating techniques and out of the box thinking that is often found in and outside of games: goal setting, feedback, competition, and rewards. These techniques in the mode of a game have proven at large corporations to improve retention rates, corporate culture and reduce attrition erosion.
As mentioned previously, Gamification encourages individuals to feel more engaged and absorbed. Not only that, but it encourages our human competitive nature: a long journey of personal growth by reaching pre-determined goals such as more promotions and better appraisals. Through games, employees are also most likely to develop their interpersonal team spirit by trying to find the right team in order to successfully achieve their goals. With new obstacles presented in the form of levels this incentivizes and drives people to work their hardest and engage. This change in company engagement can then be translated into the workplace where overall improvement in employee work ethic, interest, and morale is pertinent.
In terms of training and delivering knowledge, gamification can apply more real-word and life-like situations where tedious solo-training becomes no more. Employees, when put into these real-world situations, become more likely to engage and collaborate in teams than they would otherwise.
Gamification ultimately unifies and connects employees under one large umbrella. It encourages and reinforces recruitment, management and workforce ethos; it improves employee health inside and out; and it builds the company’s brand image to have an impact on the eyes of employees. Gamification re-structurises your business, it resolves issues transparently and sensitivity, it improves the company’s culture and values, and it builds put the potential for success. HR of the past is no more, now we must anticipate and work toward the HR of the future: Gamification.